![]() The partnership will also launch the Eternal Return Collegiate Club Program, powered by Gen.G. We are looking forward to this next phase of Eternal Return fandom's global expansion." With this global collaboration with Gen.G, Eternal Return will focus on delivering engaging experiences to game players and esports fans worldwide as we level up our innovative experiences, both within esports and beyond. Nam Seok Kim, CEO of Nimble Neuron said, "We are very excited to open this new chapter of Eternal Return with Gen.G Esports, who have continually challenged themselves to build a worldwide audience as well as in Korea. Working with Nimble Neuron to put eyes back on their exciting IP is giving us the opportunity to expand our reach beyond the silo of esports to expand their reach to the larger competitive community." "Gen.G has always been about cultivating an inclusive and widespread community worldwide where fans could come together to celebrate esports and gaming as a whole. "We're taking what a partnership has traditionally meant in the esports space and flipping it on its head," said Arnold Hur, CEO of Gen.G. The stream team is headlined by internet personality and musician Lily "LilyPichu" Ki, G4TV host and content creator Ovilee May, former Overwatch Pro turned variety streamer Jin-Woo "9ambler" Heo, and also includes current Gen.G creators Nicki Taylor, SupCaitlin, and Yeji. Making appearances at these live events will be members of the Eternal Return stream team. Event attendees will have a chance to play with their favorite Eternal Return streamers and receive exclusive gift packages and in-game coupons. Nimble Neuron and Gen.G will also be working together to enrich the vibrant Eternal Return community in Korea, starting with a community play event held at Gen.G's Seoul-based PC Cafe. This party is the first in a series of live events through the end of the year, including activations at Dreamhack and PAX East. Influencers and event attendees will experience a projection-mapped Tree of Life, Eternal Return-themed beverages, and music spun by Bay area DJs Miles Medina and musubi. ![]() The partnership will officially kick off with an experiential announcement event on March 23 near this year's Game Developers Conference (GDC) in San Francisco. The developer will tap into Gen.G's Korean and North American brand power and influencer network to reach new audiences, create content, and build out a competitive esports strategy. This partnership is aimed at accelerating the global market expansion of Nimble Neuron's multiplayer online survival arena, Eternal Return. LOS ANGELES, CA / ACCESSWIRE / Ma/ Global esports organization Gen.G and video game developer Nimble Neuron today announced the launch of a first of its kind two-year partnership between a game developer and esports organization. Among domestic PC games, Eternal Return is the first case to receive a special game pass feature.The partnership will launch with an Eternal Return World Kick-off experiential party at GDC 2022, followed by Creator and Collegiate Community Events through the end of the year, aimed at increasing user engagement and expanding the global market Game Pass Ultimate subscribers will be given a privilege worth 80,000 won to acquire Eternal Return characters, etc. Since Eternal Return is basically a free game, you can enjoy the game without having to sign up for the Xbox Game Pass as long as you have the ‘Xbox App’ installed on your PC. In Windows 10 and Windows 11, users can see the Eternal Return icon image as a recommended game just by opening the Start menu and can install it right away. Also, on the main page of the ‘Xbox App’, which is installed by default from Windows 11, it will be exposed as a featured game along with the ‘Game Pass Ultimate’ membership benefits. Steam’s ‘Early Access’ service was on.Įternal Return is selected as a featured game on the main page of the MS Store and the main page of the game category and exposed to users. For the first time as a domestic PC game, marketing support for Windows operating system and MS Store and marketing support for Xbox Game Pass Ultimate subscribers will also start.Įternal Return is a PC online survival battle arena game in which up to 18 players use various strategic battles to determine the last person or team. ![]() Nimble Neuron (CEO Kim Nam-seok) ‘Eternal Return’ will enter the MS Store.
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